Storytelling in Digital Marketing
Abbas Hussain
Session Date:
16th March 2026
Session Time:
1:00 - 3:00pm
Participant Fee:
Pkr.10,000
Features don't sell;
Stories do.
Abbas Hussain has dismantled the spec-led marketing playbook to replace it with a belief driven framework built around the Hero-Conflict-Guide-Transformation arc, showing how to turn marketing spend into brand equity, one scroll-stopping story at a time.
With this training, you will be able to:
- Write scroll-stopping hooks in under 10 seconds.
- Build a belief-positioning ladder for any brand.
- Script ads across 5 platform formats.
- Read and improve performance metrics using story.
The session is complete.
While this masterclass has ended, explore our active courses to find your next strategic advantage.
About the master:
Abbas Hussain,
Head of E-Commerce, Beiersdorf
Singapore
Abbas Hussain leads e-commerce strategy for Beiersdorf - the global FMCG group behind Nivea, Eucerin and La Prairie. With a career spanning performance marketing and digital brand-building across South Asia, he brings rare practitioner depth to the science of narrative-led selling strategy.